Wielfried W Zouantcha - Harper Carroll AI Growth Resume

Education

Flatiron School New York
Full Stack Software Engineering Certificate

Community College of Baltimore County
Small Business Ownership Certificate

Loyola University Maryland
Pre-Nursing coursework

New York, NY
Baltimore, MD
Baltimore, MD

Skills

Growth:

Content strategy, short-form systems, Facebook/Instagram distribution, Meta Business Suite, Google Search Ads, lead funnels, landing-page QA, conversion tracking, campaign diagnostics, weekly analytics reviews

AI Ops:

Codex, Claude Code, ChatGPT, Gemini research, agent workflows, prompt stacks, content format libraries, QA checklists, operating notes, automation design, contractor/workstream coordination

Product:

Founder support, course/funnel thinking, customer research, product analytics, stakeholder updates, roadmap execution, documentation, web product delivery, Stripe/payment flows, no-code/low-code ops

Technical:

React, Next.js, TypeScript, Node.js, Cloudflare Workers, Vercel, PostgreSQL/D1, APIs, webhooks, analytics instrumentation, GitHub, SEO/search surfaces, mobile-first web QA

Professional Experience

MTL Archives

Founder, Growth Systems + AI-Native Content Operator

Montreal / Remote
2025 - Present

Built a repeatable short-form content system turning archival images into Instagram carousels and Facebook Reels using hook libraries, theme calendars, Gemini research, AI-assisted copy, QA gates, and weekly analytics review.
Drove a February 2026 breakout on Facebook: 1.36M views, 826K unique viewers, 11,359 interactions, and 4,780 new follows from a focused local-history content loop.
Kept March 2026 distribution meaningful after viral normalization: 480,521 total social views, 1,090 total follows, 5.3K website page views, and improved site efficiency per 1K social views.
Separated channel strategy by behavior: Facebook for hook-first reach and sharing, Instagram for documentary carousels, saves, profile conversion, and brand coherence.
Connected attention to product surfaces: archive search, daily game, photo pages, print CTA, cart, checkout, and social-to-site referrer analysis.
Used Codex and Claude Code as operating leverage to research, produce, QA, render, inspect, and document content packages while preserving factual guardrails and brand consistency.

Ballerz Football Academy

Growth, Ads + Funnel Operator

DMV / Remote
2026 - Present

Supported the Summer Skillz Training Camp growth push for a $350 youth soccer camp at Maryland SoccerPlex, with a 30-day goal of 8-10 camp sales.
Managed Google Search campaign diagnostics around a controlled $18/day budget and $320 cap; reviewed query intent, CTR, CPC, conversion actions, mobile landing path, and registration-page friction.
Improved paid-search quality by tightening negative keywords around free, cheap, overnight, league, college, and ID-camp intent, then adding exact high-intent local camp keywords.
Set up and documented Meta Ads backup lead-generation structure for parents within 20 miles of Maryland SoccerPlex, including budget, targeting, UTM structure, and launch blockers.
Translated campaign data into operator decisions: when to inspect, when to pause, what to fix in tracking, and which funnel risks needed owner approval before spend changed.

Oloodi Technologies - KROW Workforce

Customer Engineer / Full-Stack Product Engineer, Part Time

Remote
2026 - Present

Support a live workforce platform across customer engineering, product review, web/mobile/backend workflows, stakeholder updates, QA, and technical delivery planning.
Turn ambiguous founder/operator needs into clear implementation recommendations around authorization, validation, critical-flow QA, promotion gates, and production readiness.

Ethos / HeyEthos

Senior Full-Stack Engineer / Product Engineer

Remote
May 2022 - Nov 2025

Owned high-ambiguity product and engineering work across a small startup team, translating founder, customer, product, and design needs into shipped software.
Built self-serve SaaS, Shopify, POS, onboarding, loyalty, token-gated commerce, payment-adjacent, and internal operations workflows across React, Next.js, TypeScript, Node.js, Prisma, Azure, and Vercel.
Worked across product delivery, customer behavior, implementation, QA, issue triage, documentation, and stakeholder communication.

Projects

MTL Archives Growth + Product Funnel

Social distribution system, archive product, analytics loop

2025 - Present

Built the underlying product: 14,822-record archive, 153 GB image collection, semantic search, text search, daily game, photo pages, print flow, newsletter/content ideas, and public web experience.
Ran growth analysis across views, follows, interactions, page visits, link clicks, visitors, page views, search CTR, game completions, print CTA clicks, cart adds, and checkout clicks.
Identified platform-specific content lessons: Facebook reach works best through concrete Montreal reveal hooks, while Instagram performs better with exact place/date carousels and archivist-teacher clarity.

AI-Agent Operating System

Codex/Claude Code workflow for growth, product, research, and QA

2025 - Present

Use coding agents as practical staff: source evidence, draft plans, inspect analytics, generate artifacts, run browser QA, create content packages, write operating notes, and maintain tracker-style execution systems.
Developed repeatable guardrails for agent-assisted work: source-backed claims, approval boundaries, QA checklists, publish ledgers, factual review, and clear escalation for spend, posting, legal, or customer-sensitive actions.
Built enough technical depth to manage both product implementation and growth execution, including web analytics, APIs, scripts, local automations, and production workflows.

Diane Party Rentals + Local Business Growth Experiments

Funnel/product work, local content strategy, small-business operations

2023 - Present

Built quoting, inventory, branded document, and Stripe payment workflows for a local event-rental business, reducing quote turnaround from roughly 24 hours to under 2 hours.
Adapted the MTL Archives growth pattern into a Reels-first local-content strategy for event rentals, focused on useful local data, lead generation, and practical event-planning decisions.